Here is more detail about the four elements that we have identified:
- Content layout;
- How simple or complex should your website be?
- Do you have a great deal of content that needs to be immediately available for the user?
- Should your site be primarily visual or primarily textual?
- Color and style elements;
- Color and style elements reflect the "feel" of your website, should it be warm and inviting, business-like and factual, or somewhere in between?
- Should a basic user find it easy to navigate, or should it be designed for a more sophisticated user that can find his or her way around?
- Do you have existing style guides that need to be matched, or will the website be made up of distinct elements that can have a style of its own?
- Font and paragraph styles contribute to readability and visual appeal. They should be a reflection of the style guides of the company, or can be the foundation for the development of new style guides.
- Content density is a measure of how much information can be found on each web page, and is a function of typography.
- Functionality or purpose;
- Will your website be used primarily to convey information to an informed user?
- Will your website be used to market your product or your company to new or current customers?
- Will your website be used as a hub for internal and external registered users?
- Will your website be used as a hub for internet sales?
These are all questions that our design team will help you answer so that you can have a website that meets your current and future needs.